![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2020/11/andy-mooney-ceo-fender-natfluence-interview-bio-e1643486503697.jpg)
Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
![Fender CEO Andy Mooney teases the possibility of Acoustasonic models inspired by classic acoustic body shapes | Guitar World Fender CEO Andy Mooney teases the possibility of Acoustasonic models inspired by classic acoustic body shapes | Guitar World](https://cdn.mos.cms.futurecdn.net/ebAq2U7WCY2CCBPxDwRnA-1200-80.jpg)
Fender CEO Andy Mooney teases the possibility of Acoustasonic models inspired by classic acoustic body shapes | Guitar World
![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2020/11/andy-mooney-ceo-fender-natfluence-interview-Advantage-e1643488362366.jpg)
Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/headshots/andy-mooney.jpg)